The Ideas Board

Glass Ceilings Were Made To Be Smashed

Penetrative Ideas Create Direction, Certainty and Momentum

idea 05 The Ideas Board 5. The Application Economy
Time savers or time wasters? Applications are ruling the roost in technology. Whether you are looking to super-charge your iPhone, your laptop or your website, applications have become the ‘must-have’ item on your wishlist.

Applications and, funnily enough, their application have redefined the way we interact with technology. The design and refinement of widgets, apps and doodads have made our work easier, entertaining and engaging.

Mortgage Calculators, Currency Converters and Trial Software have all become killer-apps in their respective industries. For your business, consider how applications can automate your business, engage visitors and maximise your revenue.

   
idea 06 The Ideas Board 6. The New Green
The green movement has redefined the cultural, political and business landscape. An entire industry has literally been created from nothing. Billions have been invested, politicians are shuffling for position, citizens switch on their plasma screens. This scenario has somehow been distilled to one word, one colour. Green.

If one colour can mean so much and polarise so many, then which colours do you choose for your business? Blue for corporate, Blue for nature, Blue for sadness? How can you appeal to your audience if you are concerned about alienating them? Have confidence in your designer. They can recognise the finer points in the fine detail.

   
idea 07 The Ideas Board 7. Form Not Formula
In business circles, there is a large emphasis on formula. Where X + Y = Z. This is why franchises and licences are so popular. People want to buy into a winning formula. However, if good products + nice shop = countless profits then the success rate for business would be 100%. It isn’t.

With franchises it is a combination of elements that create a success. Location, staff, processes, demographics and much more all contribute. Realise that nuances are vital and subtlety is key.

The unification of the fundamentals creates your form. Be consistent in your form but don’t follow formula.

   
idea 08 The Ideas Board 8. Innovation By Creation
Innovation is the engine of industry. It drives us forward through new ideas, new pathways, new solutions. It forms an indispensable part of your business as a company that innovates, stays ahead of the competition. What is the catalyst?

Creativity fuels innovation. The exploration of ideas and the embracing of change only comes from confidence in your creativity.

Some businesses spend years finding a road to their market. With creativity you are building roads, locating roads, fixing roads. You’re driving, flying, to here, there and beyond. Why stop, when you have momentum? Creation, innovation gives you the advantage.

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