The Secret to Mastering the Google Penguin Update… BE HUMAN!
Google’s most recent updates- ‘Panda’ and ‘Penguin’ have shaken the SEO rankings of both established websites and those in their infancy.
Here at Surf Pacific we have studied the effects of Google’s new algorithm updates and have discovered some top tips that we use to help our clients recover from the update that has shaken page rankings around the world.
Gone are the days of cheeky link building and article submissions, Google has gotten tough with its ranking criteria and is in search of quality websites, quality content and quality links. This means that your website content must be humanized- interesting content, legitimate relationships and engaging social media interaction. Follow our tips to humanize your website and charm Google into boosting your rankings:
1) Say no to spam!
Would you repetitively blurt nonsensical words during a conversation with a friend? Create content for people- avoid saturating your website with repetitive keywords and incomplete sentences. Seamlessly integrate keywords into engaging content and watch your rankings rise.
2) Be authentic.
Who wants to listen to the same story over and over again? Ensure that your content is 100% unique and original, created specifically for your website and blog.
3) Be a good listener.
Don’t talk about something no one wants to listen to! Gain feedback from your audience on what blog topics they want to hear about. Jump on Google analytics and keywords to find out what your audience is searching for and what they are coming to you in search of.
We used this highly effective technique to achieve success for one of our clients- dentalbusiness.co. By researching the keywords that people were using to search for services like his, we were able to engineer a blog article that responded to the keyword that many of his prospective clients were searching for- “solutions for a struggling dental practice”. From this article we managed to gain the number one ranking in relation to this key phrase!
4) Be creative, topical and inspired! In other words- don’t be boring…
Research current events, news articles and hot topics to join the online conversation. Connect your brand to larger conversations to boost your image and authority online.
5) Respond to your audience.
Use google analytics to research the interests and behaviour of your audience. This feedback can then be used to tailor your content strategy to perform at an optimal level.
6) Stay current- Don’t let your audience forget about you!
Update your blog/website as often as possible with engaging blog posts, videos or new content. Stay abreast of current trends in your industry, create interesting content and most importantly keep it a spam free zone!
7) Join the online conversation
Take advantage of social networks to become a voice of authority in your industry! Keep your profiles current with consistent branding across all social media channels. Micro blog your weekly blog posts across your social media channels to create a dynamic online experience for your audience. We have a great MCC platform that allows our clients to push their blog post across all social media platforms in a breeze!
By following our top tips you can ensure that your brand not only survives but thrives in the wake of the Google Penguin and Panda update.
Posted on September 3, 2012 in SEO by Surf Pacific