| Epiclinic is a specialised cosmetic medicine practice in Adelaide. Epiclinic practices a very special brand of medicine that is not plastic surgery nor is it beauty therapy. It is a hybrid of the two disciplines with non-surgical treatments being the main point of difference.
Practice principal, Dr Michael Molton wanted to clarify the distinction between his practice and the majority of other practices in the marketing message. In line with this, there was call for greater leads and lead conversion as well as an automated system to contact existing clients.
Epiclinic has a very distinctive point of difference, one that can be capitalised on. The key drivers were to educate the audience to Epiclinic’s suite of services, provide a tour practice to allay fears and promote the experience and expertise of Dr Molton as a feature of safety and security.
Epiclinic opted for an Integrated Marketing Solution as the most suitable option. This is because there was a strong need to marry up the web and marketing strategies to create a greater whole.
The main website was redeveloped and several procedure specific sites were created to satisfy all 3 angles of our strategy. When confident with the content, the context and the delivery of the messages, we then applied our search engine marketing and optimisation to generate targeted leads.
Our knowledge of the industry and execution of our strategy has meant that Epiclinic has successfully met its goals and provided a good return on investment. Epiclinic continues to generate leads, convert them and successfully market to them once they are existing customers, thereby creating repeat business. This process has been automated as the strategy and the desired outcomes were identified first. Once identified, we worked towards those goals until met and exceeded.
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