| Active Dental is a dental practice in Parramatta, NSW. The practice is broad with a long list of possible services. David Moffet, the practice principal, wanted to secure more leads, convert a greater percentage of leads, increase the value per customer and educate clients on the more complex treatments.
To satisfy the desired outcomes of the practice we had to create a solid package of web and marketing with an overarching strategy of getting to the top of Google for popular dental search terms. This was critical for the practice as Active Dental is competing with over 90 other dental practices servicing the Parramatta area.
This marketing would have be supported with other offline advertising to build credibility. The website itself would need to be informative and engaging to create interest from clients with strategies in place to market to prospects beyond their initial visit.
Active Dental chose an Integrated Marketing Solution as their best choice as it was the solution that would best satisfy all of their objectives. A redevelopment of the primary site that was interactive, focused on engagement, featured video and a custom Smile Gallery, created the ultimate sales tool. In addition, targeted mini-sites were created for treatments and captured crowds directly from Google.
A tailored Search Engine Marketing and Search Engine Optimisation solution was undertaken as well as taking significant space on Yellow Pages, both offline and online.
Each of Active Dental’s objectives had been met. More leads, a growing client base, a larger take up in premier treatments all ensured a significant return on investment for the practice and the systems are now on auto-pilot to continue delivering.
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