| Renewable Air Energies is an alternative energy company based on the Gold Coast. The company was looking to create a professional, credible look as it was only a start-up company. The company was also looking to generate buzz around the product and also guide potential investors to the website and understand their value proposition.
Sustainability and alternative energy issues are hot touchpoints that needed to be capitalised on. Emotive messages along with touching imagery would endeavour to create an emotional connection between the audience and the company. A process of education would need to take place to generate interest and a campaign designed to generate grass-roots interest that would germinate into investment interest.
A Web 2.0 solution was chosen as Renewable Air Energies needed to generate buzz. A new brand identity was created to instil the company values. Energy Facts and a process of emotive education was created on the site to turn prospects into applicants.
The company’s blog Breathe was constructed with the aim to support the messages and to give personal insight to the company and the toils it goes through to be accepted in society against the traditional energy providers. The Campaign For Green Living is a guerrilla marketing campaign geared to generate investment interest around the company touchpoints and uses the web 2.0 functionality to support its case.
The company has successfully negotiated its start up phase and is now in expansion mode. The website has created a professional, credible look to the company and its new brand extols the virtues of green, safe, sustainable energy. The entire web and marketing efforts are geared completely around amplifying the company brand values and delivering return on investment.
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