“The only things that will change you from where you are today to where you will be in five years from now, are the people you meet, the dreams you dream and the books you read”…

We are reading Bill Bartmann’s book “Billionaire Secrets to Success” and wanted to share his secrets to success with you. In his book, Bill teaches us 9 rules of the road and says that “In order to succeed-you don’t always have to know ‘how’ but you must know ‘you will.’

RULE #1: Make sure that it is your goal that you want to achieve

True success is achieving your goal; not one set by someone else. You are not here to live up to someone else’s expectations of you, you’re here to live up to your expectations of you.

RULE #2: Don’t label it a ‘goal’ call it a promise

If you change your focus, you will change your life. A promise carries a deep emotional attachment and will cause your mind to give it priority filing.

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Posted on October 7, 2011 in News by Nicola Weston

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Learn how to create a company brand that reflects your customer experience and master the art of branding!

Brand design is more than creating a logo or designing a business card. Essentially it communicates your message to your target audience and positions you in your industry. Does your brand communicate your purpose? The objectives that a good brand should achieve include:

• Delivers your message clearly
• Establishes your credibility
• Makes an emotional connection with your prospects
• Motivates the buyer to take action
• Concretes user loyalty

A strong brand is imperative to success in any business, as the battle for consumers intensifies every day. It’s important to spend time investing in researching, defining, and creating your brand. Your brand is the source of a promise to your consumer and is a fundamental building block for all marketing communication.

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Posted on October 6, 2011 in News by Nicola Weston

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There are many social media networks out there however for today let’s focus on Facebook and Twitter.

What is Facebook? What is Twitter and how are they different?

In a nutshell….Facebook is where you go to network with people you already know whereas Twitter is where you go to connect with people you SHOULD know.

Facebook is a fantastic networking tool and is a great way to stay in contact with friends and keep them updated on your life, business and shared interests. Many companies great and small, have developed business pages and invited their friends and customers to become ‘fans’. Businesses can run competitions through Facebook as long as they direct ‘fans’ back to their own website. This is a great way to market an impending event or promotion and create awareness of your brand. The best thing about Facebook is that word spreads like wildfire and if you know how to market yourself the right way, Facebook could be your biggest asset!

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Posted on October 4, 2011 in News by Nicola Weston

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One of the most iconic books for small business entrepreneurs, The E-Myth, highlighted the phenomenon of entrepreneurs mistaking having good technical skills with having a good business. In his book, Michael Gerber calls this the “entrepreneurial seizure” phenomenon.

Yes you may be a good jeweller, dentist, stockbroker, builder or photographer but having a particular skillset does not automatically qualify you to having a successful business. Running a business however is a specialised skillset of its own and must be learnt like any other skill.

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Posted on September 30, 2011 in News by Oliver Barany

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Is your website bringing in new customers or pushing them away?

We consider web design to be a science and believe that with the right formula, any business can achieve success online. There are a few deceptively simple secrets you can apply to your website to attract new business.

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Posted on September 29, 2011 in Web Design by Nicola Weston

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The best way to get more Twitter followers is to be someone worth following!

Posted on September 28, 2011 in Social Media by Oliver Barany

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As social media starts becoming intertwined into our daily lives, companies are starting to see the value in connecting with their customers via Facebook and Twitter.

Finding social media success involves connecting and relating to customers on a more meaningful and deeper level. The three stages of social media marketing including broadcasting your messages, interacting with customers and engagement.  (more…)

Posted on September 28, 2011 in Social Media by Oliver Barany

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Along with being a genuine company, the point of sale is with the hook of persuasion. Persuasive writing can be the difference between why one web page is a success while the other falls flat.

Gain Attention

• Be bold, ask the questions no one else ask, but you know they want to!
• Sometimes it’s the most confronting truth full statement that causes conversation. If you don’t reel your readers in with that catchy lead line, you won’t catch them reading any further
• Catchy headlines, CAPITALS and figures can also warrant you the attention you’re after.

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Posted on September 24, 2011 in Copy Writing by Surf Pacific

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Effective and free-flowing writing is a key-factor that translates when writing web copy. If the design is smashing but the information is long and laborious, you’ll be waving goodbye to your website pals!

Engaging and witty copy is a great way to keep your readers interested. Witty one-liners also will maintain your readership!

Personalisation

Be personal, level with your readers and show them the way rather than dictate. Your reader is here to get information off you and trusts that you will provide. Be casual, like you’re having face-to-face conversation. After all casual conversation is a great way to build rapport and lasting relationships.

• Imbed your friendly nature in your writing.
• Be who you expect your readers to be!
• Address the reader as you – it creates the illusion that the copy was written directly for the reader.

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Posted on September 24, 2011 in Copy Writing by Surf Pacific

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