Engaging website copy to reach audiences on your level!
Effective and free-flowing writing is a key-factor that translates when writing web copy. If the design is smashing but the information is long and laborious, you’ll be waving goodbye to your website pals!
Engaging and witty copy is a great way to keep your readers interested. Witty one-liners also will maintain your readership!
Personalisation
Be personal, level with your readers and show them the way rather than dictate. Your reader is here to get information off you and trusts that you will provide. Be casual, like you’re having face-to-face conversation. After all casual conversation is a great way to build rapport and lasting relationships.
- Imbed your friendly nature in your writing.
- Be who you expect your readers to be!
- Address the reader as you – it creates the illusion that the copy was written directly for the reader.
Links will also help you in your writing ventures so you don’t have a string of long, boring copy.
Links take you from website to website and keeps the momentum going for readers. They shed extra information on a topic, advancing your train of thought.
A site with more links is a site that your readers will look to for further information. In other terms – they’ll return!
Speak the truth – Be genuine with your web copy. Reading reviews that have no personal touch or relatable element will not translate.
Readers will not always relate to the polite review but the honest review the said the restaurant food wasn’t that great. Say it like it is.
Your genuine nature will show through in your writing and give you instant credibility.
Show not tell
Copy is terribly boring when you have to read like your being dictated too, or being told everything you already know.
It’s important to say something new and refreshing in a new light.
Be descriptive, use illustrations and don’t just say your product or service will save them money.
Show them! Use an examples and illustrations.
Give the reader something to engage with and your web copy will be a success!
- Tell stories – it’s what we do… what did you do on the weekend?
- Web TV videos are a great way to show your clients success stories!
Posted on September 24, 2011 in Copy Writing by Surf Pacific
