Discover How To Turn Your Website Into A Customer Magnet!
Is your website bringing in new customers or pushing them away?
We consider web design to be a science and believe that with the right formula, any business can achieve success online. There are a few deceptively simple secrets you can apply to your website to attract new business.
All good websites should be created to be intuitive, scannable, make an emotional connection with your customers, while being search engine friendly and the ultimate goal should be to convert your prospects into customers. These all need to be put into consideration to ensure your website is successful.
MAKE IT INTUITIVE: A successful website is one where your prospects don’t have to guess where they need to go – they intuitively know. We recommend websites offer a prominent pathway for prospects. The best websites are inherently simple with a clear call to action.
MAKE IT SCANNABLE: When a prospect arrives at your website, you have a small window of opportunity to make your impact, (usually about 3 seconds). The entire website, from the design to the photos to the website copy must be easily scanned. If your website cannot communicate its purpose within 3 seconds, your website has failed in becoming a customer magnet.
MAKE THAT EMOTIONAL CONNECTION: The photos and colours chosen are extremely important. For example, if you are attracting a younger female audience, the photos and colours must appeal to that audience. Similarly, if you are wanting to attract an older demographic, specifically choose photos with older people. With the advent of video marketing, videos are proving to be an important way you can instil confidence in your prospects and develop that emotional connection.
KEEP IT SEARCH ENGINE FRIENDLY: All successful websites must be developed from the ground up to be search engine friendly. Each member of the website team, from the designer to the developer to the search engine optimisation expert must work in unison to ensure your website gets found the search engines.
MAKE SURE IT CONVERTS: While ensuring your website is found on the search engines is important, all the traffic on the world is pointless if the traffic doesn’t convert into new business. Your website should clearly show prospects how to take the next step and make it easy for them to contact you….The rest is up to you!
Posted on September 29, 2011 in Web Design by Nicola Weston